Phase 02
Concept Development
The core of play starts here. We translate high-level research into tangible visual narratives through rapid sketching and immersive moodboards. Character storytelling and play-pattern explorations define the heart of each product. Regular client check-ins ensure that our creative vision remains aligned with production constraints and market strategy before moving to technical development.
SKETCHING • STORYTELLING • MOODBOARDS • CLIENT SESSIONS • SKETCHING • STORYTELLING • MOODBOARDS • CLIENT SESSIONS
Phase 03
CAD & 3D Modeling
Precision technical development using advanced CAD tools enables us to refine complex mechanisms and ergonomic forms. Through iterative 3D printing and physical testing, we ensure every toy is optimized for playability and industrial manufacturability.
Phase 04
Testing & Feedback
We validate every mechanism for safety and manufacturability before tooling begins. Our studio conducts rigorous playtesting and quality checks to ensure every play pattern is intuitive and safe, reducing risk and uncertainty for a seamless transition to production.
Finalization & Production
Ready for the factory floor. We provide technical documentation, professional CAD for tooling, and comprehensive manufacturer support to ensure a seamless transition from industrial design to the final play product.